The food industry is a vital part of the Welsh economy.

We have some iconic food brands that fly the flag for Wales throughout the world.

Getting your branding right is key to ensuring that your product is noticed by your target markets and that it appeals to as broad a market as possible, including the rest of the EU. It also ensures that your product conveys the right messages about its quality and value and stands out as being an instantly recognisable quality Welsh brand.

This brochure aims to provide you with advice and guidance on branding, with contributions from branding and design experts as well as food producers in Wales who have successfully marketed their brands to a range of customers, from supermarkets to online purchasers.

The section on the European Protected Food Names Scheme which protects food and drink products on  a geographical or recipe basis illustrates additional branding tools available for quality food producers  across Wales.

I hope you find this brochure useful, and that the case studies provide you with helpful advice. If you need any further information about food branding or how I as your MEP can help support your business in Europe, including accessing EU funds to promote your products, please do not hesitate to contact me.

Access the food branding booklet here.